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Briefly and Easy to Understand: What is SEO?
SEO aka Search Engine Optimization. You will find lots of definitions for this term, simply because everyone has their own interpretation.
Broadly speaking, SEO refers to the changes made to both the internal and external parts of a website so that the search engines value your site more, and thereby give you a higher search rank for certain keywords and phrases.
What are internal and external parts
Internal parts refers to those affecting your site directly, i.e. a sites appearance, layout, architecture, meta tags, how search-friendly it is etc
While external parts refers to those which don’t involve changing your website, i.e. advertising, using twitter, facebook and other mediums to promote your website.
The Future of SEO
It is quite surprising to think, that only a few years back, SEO was hardly heard of, and now its turned into a completely fully fledged industry, with some companies spending a fortune to beat their competition in order to obtain a high search rank.
Nowadays, all new websites have to take SEO into account, otherwise they have absolutely no chance of being found due to an overcrowded market and intense competition.
One thing is for certain, as new websites go live everyday, the SEO market will become ever more important, and gaining the top spots in Google and other major search engines will become increasingly difficult.